The Art & Science of Platform Building

We Build Marketing & Technology Platforms

Your platform is your ability to be heard, understood, and move people to take action.

Your platform is the sum total of how you communicate with the world. It is all the physical and digital assets (website, social media, books, apps, store locations, communities) that help you amplify and multiply your message.

Platformology can assist you in building a platform that cannot be ignored.

Why Build a Platform?

In today’s high-speed society, our attention and time are limited, and each of us is bombarded with media, content, and advertising everywhere we look, scroll, and tap. It seems everyone begs for our attention.

And we are more distracted than ever. Gadgets, games, and apps are everywhere. We have more music, television channels, radio stations, podcasts, books, websites, articles, magazines than ever before. More news sites, blogs, and, of course, social media.

That is the environment where your voice is competing with others, so what you say, how you say it, where and when you say things matter.

Because you can’t be everywhere at once your platform must provide visibility into your message and your brand for whoever seeks it. Your platform must also amplify your message to reach others by taking advantage of social media sharing, media channels(offline and online), and other engagement tools.

Finally, your platform must help you create connections with your followers and fans, and help them forge connections with each other.

Build a Better Platform

Platformology works with clients to build smart and efficient marketing and technology platforms to build and grow their businesses and brands.

Let us show you what we can do for you and your vision. When you contact us expect a prompt response as we first want to help you find the answers you seek. We will never harass you with sales pitches and decks and of course, we will never share your data with anyone.

Two Powerhouses. A Single Mission.

Platformology is the partnership of two online marketing pioneers David McInnis and Michael Drew. Each has established himself as a leader in building and deploying technology, PR, marketing and branding platforms. Together they are combing their experience to deliver strategy, content creation and platform services to businesses and authors.

Michael R. Drew

Building marketing platforms is in Mr. Drew’s blood. Creating marketing platforms that are easy to access, use and and engage with are in his genes. Michael has used his skilling in marketing, platform building and communication strategies to help his clients collectively increase revenue by more then $1 billion dollars, impact hundreds of millions of lives and market 96 consecutive books on the Wall Street Journal, USA Today and New York Times best-sellers lists. His suite of strategies and platforms have help businesses owners, influencers and thought leaders understand how to deliver impactful content.

David A. McInnis

David McInnis pioneered "News Marketing" as a content marketing discipline. As creator and Founder of PRWeb David McInnis revolutionized online news and press release distribution, establishing best practices that have yet to be superseded. His efforts helped to spawn, not only have tens of thousands of businesses but, entire industries. He has lent a powerful voice and his expertise to the content marketing and digital advertising industries to establish new strategies for improving online engagement. Mr. McInnis has won recognition for his efforts to streamline rapid manufacturing.

Leadership in Fair Trade Talent

As the world has become more connected, many corporations have realized the benefits of fair trade practices for commodities such as coffee, gold, cocoa, soy, bananas etc. 

Yet, many corporations have missed an even more important opportunity, adopting fair trade practices for human talent. 

Human talent is the most important and valuable resource we have on the planet. Think about it. We are not providing the same safeguards for offshore technology talent that we provide to producers of commodities.

This is why Mr. McInnis and Mr. Drew of Platformology are leading the movement to provide fair trade wages to offshore talent thereby improving the lives of those who contribute to our global economy. Along with our partners, we are committed to building platforms that protect intellectual talent in the same way that fair trade practices protect commodities. 

Platformology has already:

  1. Rethought our relationship with offshore talent, with an emphasis on fostering their communities and quality of life.
  2. Developed new business models, so businesses can maintain margins while providing better wages to offshore talent.
  3. Provide consistent opportunities between corporations and offshore intellectual talent.
  4. Increased earning potential for our outsourced team members and vendors.
  5. Built a coalition of partners willing to carry this banner with us.We invite you to join us in advancing this movement.

We are looking for 1) companies willing to accept the challenge to provide fair trade wages to offshore talent; 2) leaders willing to help us establish a standards group to advance Fair Trade Talent and 3) offshore companies who would like to be viewed as leaders the world marketplace for fair trade practices.

We invite you to join us in building this movement. We are looking for partners. Why not join us and let's raise the bar together.

Introduce Yourself

We would like to get to know you better. Whether you want to partner with Platformology on our Fair Trade Talent initiative, or need a team to help you develop your marketing platforms, it all begins with a conversation. Drop us a quick note and we will set a time to visit.