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Quantum Media

Where Each Piece Propels Your Business

At ProFluent, we choose media to maximize exposure and effectiveness. Our monitored, multi-channel plan uses proven print-ad support and incorporates radio and TV advertising at different levels. We use a variety of approaches: infomercial, video, radio interviews, placed articles, among others. This allows marketers to test different mediums, price points, audiences, and response rates while they are determining their best rollout strategy.

Outcomes of Media

Every level of media investment works in three ways to sell product:

  • Provide value-based national exposure
  • Focus on niche exposure to target audiences for better conversion
  • Deliver maximum volume of impressions for the best return on investment.

How Does It Work?

First of all, we employ our $1 billion dollar database of results to reduces audience guessing in order to maximize effective placement. No guesswork: actually data. Then we take the following steps:

  • Develop a one-on-one strategy to clearly identify campaign goals and timing.
  • Meticulously execute the strategy in coordination with all partners.
  • Monitor all print drops, radio and TV spots, and creative placement.

Guarantee national placement in the top DMAs in the country

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  • Create weekly, monthly, and recap reporting and metrics analyses of all placement activities.
  • Coordinate with the online team to maximize lead collections and direct sales from the placements.
  • Coordinate with the online team to maximize leads collection and direct sales from the placements.

Why Direct Response Over Traditional PR?

Traditional PR can often feel like “spray and pray” – throwing handfuls of money into a void and hoping that somehow it turns into a segment on Good Morning America or a write-up in a national newspaper. At ProFluent we’ve discovered how to create the effect of PR with the accountability of direct response placement.

We don’t rely on press kits and phone calls to pitch your story. Instead, we create ads that read like editorial articles while generating demand for your product within magazines and newspapers that guarantee to place our ads within specific windows of time. We identify key demographics that make up your readership, target ad placements in the publications with audiences trained to purchase and manipulate creative for maximum impact on national, regional and local levels.

Media Success Starts with Complete and Accountable PR

Rather than rely on staff writers to get the story right on their own timeline, we work with you to distill the most potent messaging for your product and then guarantee placement in front of the most eyeballs. It’s better than PR because it is reliable and accountable.

At Profluent Media, we break through the roadblocks using direct response creative, strategic relationships, and a $1 billion dollar database of results as a compass. Thanks to quantum media, we know what works.

Yes! I Want The Quantum Media Effect In My Business

Let ProFluent show you what we can do for you and your vision. When you contact us expect a prompt response, as we want to help you find the answers you seek, quickly. We will never harass you with sales pitches and decks, and we won’t share your data with anyone.

What Clients Are Saying

"No one can guarantee that your book will become a best seller, but having Michael Drew as your promotional partner is like having Tiger Woods as your golf partner. Your chances of winning increase dramatically. There’s no question in my mind that, without Michael Drew, I would never have become a Wall Street Journal and New York Times best-selling author. My advice to you is to sit up straight, steel your nerves, take a deep breath, and call Michael Drew."

"My first book I did with Michael Drew, What Got You Here Won’t Get You There, went on to become one of the top five bestselling management books published in the last ten years in the United States, according to BookScan/Neilson. If you want to get your message out, you need to understand the book business. Michael can help you understand the business. Michael keeps up with it. He’s a great guy to work with. He’s done a fantastic job for me."