Every author aspires to spread your message and raise your profile. A huge symbolic part of that is seeing your book on the shelves at your local Barnes & Noble—and every other bookstore for that matter.
That’s what makes your book success feel real, bringing home the fact that you really do have your book in print and that any average Joe could walk into the bookstore looking for a resource and walk out with your book in his hand.
But there’s more to making this dream a reality than most authors think.
Here’s what you need to know about getting your book into the local Barnes & Noble, or even the Hudson Booksellers at the airport:
If you’re serious about achieving great retail distribution for your book, you’ll find that our Major List Best Seller Campaign can help you achieve that.
Merely having your book in the bookstore isn’t a magic cure-all. You can’t assume people will just show up, find your book, buy it, and actually read it. Just because you’ve “built it” doesn’t mean “they will come.”
Getting prospective readers interested in your book in the first place is the challenge our Audience Engagement Campaigns are designed to solve.
But assuming that your book does end up in the hands of readers, the next question becomes: what then?
Are you assuming book buyers will become paying clients? If so, you’re not alone. Most authors assume just that—if they even think about it at all. But the book-to-business transition rarely happens. Making the jump from book to higher-priced services skips too many steps and requires too big a leap of faith for most readers, which means the author’s success stops with the sale of the book.
If you want your book’s success to translate to your business, you have to plan those transitions and provide your prospective client with the baby steps between buying the book and engaging you at a higher level.
This kind of planning is where Promote A Book stands out from the rest of the publishing and book promotion industries:
We actively plan how to make the transitions happen where other’s simply assume, hope, and wish.
Don’t leave the success of your book and your business to chance—hire Promote A Book and make it happen.
"If you’ve authored a great book that deserves to be a best seller, put Michael Drew on your team! What makes me so sure? My most recent book, Secrets of VITO: Think and Sell Like a CEO, was promoted to best seller status with the help of his ideas, system, and work!"
"My first book I did with Michael Drew, What Got You Here Won’t Get You There, went on to become one of the top five bestselling management books published in the last ten years in the United States, according to BookScan/Neilson. If you want to get your message out, you need to understand the book business. Michael can help you understand the business. Michael keeps up with it. He’s a great guy to work with. He’s done a fantastic job for me."