1. A Big Idea: a new essential insight or paradigm shift.
2. Nuts & Bolts: actionable methods and substantiating proof.
3. Entertainment: engaging writing, visuals, formatting, stories, humor
4. Hope: promise that tomorrow will be better than today
Most books have some of the elements, but few have all 4. Most are lacking in at least one. A Big Idea may have little proof or actionables. Great Nuts & Bolts may have no Entertainment. Bestsellers are strong in all 4.
The 4 elements uncovered by Ray Bard don’t just appear in or apply to books. They feature prominently in great content as well. (Just think about the last video you raved about online!)
Using The 4 Elements, We Can…
The 4th element is the help. People love titles like “The 7 Laws of This” or “The 9 Commandments of That.” Ray Bard’s 4 Elements are powerful framework for creating and evaluating content for marketability and bestseller potential.
"You can dream all you’d like about seeing your book and your name at the top of a best-seller list. You can write a fantastic book. You can scramble, bleed and beat yourself up marketing that book. None of that guarantees you’ll make any best-seller list. Neither does hiring Michael Drew. But Secrets of the Millionaire Mind made it because of his help, as have dozens of his other authors. No amount of hard work or literary brilliance can replace Michael’s insider’s knowledge, connections and simple blood and sweat commitment. There seems to be a way to make a book successful, and evidently Michael Drew is one of the few who knows the secret. Thank you, Michael."
"I asked Michael Drew to help me with promoting my book, Masters of Networking, and he comes up with a world record in book marketing! Because of Michael, we broke the world record for most book signings in more than one city on the same day (56 cities). He can out-brainstorm, he can out-manage, he can out-plan, and he can out-do anybody I know in book marketing."