Building A Platform Today
Just because you have a website, a book and a social media presence, it doesn’t mean that you have a platform. All these pieces must work together in unison to maximize your ability to be heard, understood, and to persuade.
It was once relatively easy to use a platform. You erected a stage, hooked up a microphone and shared with your audience.
In today’s high-speed society, our attention and time are limited, and each of us is bombarded with media, content, and advertising everywhere we look, scroll, and tap. It seems everyone begs for our attention.
And we are more distracted than ever. Gadgets, games, and apps are everywhere. We have more music, television channels, radio stations, podcasts, books, websites, articles, magazines than ever before. More news sites, blogs, and, of course, Facebook, Twitter, Instagram, and LinkedIn, not to mention the latest social media app of the month.
That is the environment where your voice is competing with others, so what you say, how you say it, where and when you say things matter.
Because you can’t be everywhere at once your platform must provide visibility into your message and your brand for whoever seeks it. Your platform must also amplify your message to reach others by taking advantage of social media sharing, media channels(offline and online), and other engagement tools. Finally your platform must help you create connections with your followers and fans, and help them forge connections with each other.
Your Platform must be designed for maximum efficiency, it must effectively amplify your voice to reach the maximum number of people. Then your message, when heard must be understood, and finally, your message<link to Voice> must move people to take actions that will help you realize your ultimate goal.